Coming soon: The CTA brought to you by Target
Saturday, November 24th, 2007
In the near future, various parts of Chicago could be brought to you by various sponsors. Mayor Daley has spent $285,000 to hire a consulting firm to determine what options are available to the city for naming rights on the el, Navy Pier, and other important parts of city life.
You would think that a consulting firm might suggest that spending $285,000 on a project like that is rather silly, but I suppose then they would be shooting themselves in the foot.
As a purist, I would hate to see the city taken over by corporate sponsorships, more so that it already is at least. Isn’t it bad enough that they are advertisements on the buses, on the trains, at the bus stop, at the train stops, on the tops of taxi cabs and on random signage throughout the city? Do we really need to rename things, like “The CTA brought to you by Target”?
This is all just part of a larger picture of this country being saturated with commercials. Remember when the Rose Bowl was just the Rose Bowl and not “The XXY Company Rose Bowl brought to you by ABC company”? Remember when a timeout in a basketball was just a timeout and not “a timeout by GGG company which reminds you to take a timeout and shop with them…” Those were the good old days, I guess, and now we should brace ourselves for a further influx of advertisements.
Any ideas that the outside firm comes up with must maintain “the integrity of the city of Chicago’s brand image.” The plans must pass the scrutiny of “an advisory group of civic leaders.” I have a feeling, though, that the group of “civic leaders” will be a bunch of Daley cronies who are ready to rubber stamp anything with big dollar signs on it.
source
Although the Chicago Cubs did not have the post-season that fans would have liked, it should not be overlooked that they did manage to win the National League central division. True Cubs fans likely purchased various memorabilia to remember the event, like T-shirts and hats. However, soon to be available at auction is a spectacular souvenir: The banners that hung throughout the city following their victory (see photo).