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Chicago Forced to Change Olympic Bid Logo

by Winnie McCarthy

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The city of Chicago is being forced by the International Olympic Committee to change its official bid logo because it presently looks too much like the Olympic torch. Apparently the IOC prohibits the use of any Olympic imagery in logos by cities attempting to receive an Olympic bid.

This is disappointing because I liked the clever way in which the flame looked like the Chicago skyline. Hopefully they will come up with something just as good, but IOC-legal. Do any of our readers have any suggestions for new ideas? For all of your Chicago Olympic bid information, head over to Chicago 2016.

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One Response to “Chicago Forced to Change Olympic Bid Logo”

  1. Chicago, IL » Blog Archive » Chicago unveils new 2016 Olympics logo Says:

    [...] city of Chicago unveiled its new logo for its bid to host the 2016 summer Olympic games. They were forced to change the previous logo, which included a flame designed to look like the city skyline, because it looked [...]

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