Filene’s Basement Bridal Event Friday July 27th
The annual bridal gown event at the State Street branch of Filene’s Basement will take place tomorrow, July 27th. The event, which has been made famous on sitcoms, involves a mad rush to find a great designer dress at a significant discount. Women pull wedding dresses off the racks and try them on right in the aisleways, trying to find “the one.” It is a chaotic and exciting time which has been called “The Running of the Brides.”
When I went to the event two years ago, I decided to miss all of the crazy hoopla. I waited until about 11:00 a.m. to go to the store. While there were not as many people there, they still had hundreds and hundreds of dresses, which had all been nicely put back on the racks by the employees. There were still women changing in the aisles, something I certainly was not going to do. I went to the dressing room and tried on several dresses there. I am not sure why the women were changing in the aisles when the dressing room was empty. Maybe for the experience?
Here are the details of this year’s event:
Friday July 27, 2007
Filene’s Basement
1 N. State St., Chicago
Doors open at 8:00 a.m. (lines will form long before that)
Kiss FM will be there staring at 7:00 a.m.
The event runs until store closing
Dresses are $249, $499 or $699
For more on the event, go to Filene’s Basement’s official site here.
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